Your 60-Second Introduction

Your 60-second introduction is your elevator pitch. Every visitor gets about one minute to introduce themselves. The goal isn’t to sell everyone in the room. It’s to help us understand your business and recognize opportunities to refer you.

What to include

A simple introduction should cover:

1. Your name and business name
2. A brief explanation of what your business does
3. The types of clients or customers you enjoy working with
4. Your ideal referral: the type of person or business our members should introduce you to
5. Industries or professionals that commonly refer business to you

Be specific

Don’t try to tell us everything about your business. Focus on one specific type of referral you’d like to receive. The more specific you are, the easier it is for members to recognize referral opportunities.

A fill-in-the-blanks outline

This outline just arranges the five points above:

Hi, I’m [name] with [business]. We [what you do, in one sentence]. I love working with [type of client]. A great referral for me this week is [one specific person or business]. I often get referrals from [industries or professionals]. Again, I’m [name] with [business].

Source: networkingnorth.com, “Your 60-Second Introduction”.